BRAND PLATFORM

BRAND PROMISE STATEMENT

Pride of ownership. Peace of mind.

STATEMENT OF BELIEF

Our history has prepared us for this moment. Possibility is limited only by our imagination. We know what tomorrow can bring, because we’ve seen thousands of tomorrows. Founded in 1888 and built on a foundation of integrity, trust and collaboration, we continue to capitalize on new opportunities.

We are, and will remain, a 100% employee-owned company. This personal investment drives our commitment to provide peace of mind in everything we do and to those we serve. Regardless of the scale of work or the challenges that come our way, excellence is always our standard. We are prepared to shape what comes next.

BRAND LOOK AND VOICE

COMMITTED PARTNER

Our relationships with our clients and with each other are of the utmost importance. A promise made is a promise kept, always. We are good listeners and thoughtful in our approach because your voice is as important as ours.

SOLUTION-ORIENTED

Every project presents countless opportunities to make things better than before. We thrive on that challenge, every day.

STRAIGHT-FORWARD

We tell it like it is. There are no surprises here. What you see is what you get. Sincere. Direct. Genuine.
If it needs to be said, we’ll say it. If it can be shown through action rather than words, even better.

DRIVEN

We are relentless learners, always eager to discover what’s next. We’re always asking why, and never satisfied with taking the easy way over the right way.

BRAND VALUES

INTEGRITY

We say what we mean and mean what we say. If we make a promise, we keep it. It’s that simple.

LEADERSHIP

We are committed to best in class, innovative and proactive solutions for our clients. We are proud to lead the way for our clients and industry and communities.

PASSION

100% employee-owned, we are relentlessly driven, accountable, and enthusiastic in the pursuit of perfection. Building is not just what we do; it is who we are.

EXCELLENCE

If we do something, we do it right. We are our own toughest critic. We use our intelligence and ingenuity to exceed expectations.

BRAND POSITIONING STATEMENT

Founded in 1888, Swinerton is the trusted partner and preferred builder to our clients.

Driven by our pride of ownership, we deliver innovative solutions that go beyond the expected and provide absolute peace of mind on every project. Our service-based approach yields unparalleled results to nearly every industry, across every sector.

Graphic Elements

  • SWINERTON PRIDE

    Integrity, leadership, passion, and excellent—these are the values that Swinerton lives by every day. They govern how we conduct our business, and how we communicate with others. We’ve created a system that turns these values into graphic expressions. This system is unique to us and owned only by us, with our beliefs embedded in the graphic system called Swinerton Pride.

  • OUR STRIPES

    We earn our stripes every day, and wear them proudly as a badge of honor. The Swinerton Stripes are a supporting graphic pattern that symbolizes our committed and driven nature. Simple yet effective, these stripes will appear throughout our communications to give them a graphic look that is proprietary and straightforward.

  • OUR SYMBOL

    THE SWINERTON SYMBOL IS ICONIC, HIGHLY RECOGNIZABLE AND HAS LONG-STANDING HISTORY. The two men represent teamwork and collaboration. They project confidence and peace of mind. We will use the Swinerton symbol, not only as our logomark, but also as a supporting secondary graphic to strengthen our brand recognition.

  • SAFETY FIRST

    You’ll see these treated photos that draw attention to the human element within a photo and highlight how safety always comes first at Swinerton. The men and women of Swinerton are vital to our success, and our most important goal every day is ensuring they get home to their families.

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System in Use

Q & A

What is a Brand?
A company’s brand is made up of all the elements that you consider when you think of that company: their logo, their customer service, the way they treat and train employees, their packaging, advertising, and marketing, and the quality of their products and services. A successful corporate brand aligns the company’s strategic vision, organizational culture, and external perception to help themselves stand out in the marketplace.

Why Renovate the Swinerton Brand?
As Swinerton has grown and changed, it’s now critical to focus on making sure our company is known in the marketplace for every single thing that we do. We’re one of the premier builders in the nation, but we’re also so much more than that, and we’re focused on positioning ourselves for the long term. With a refreshed, modern brand, we believe that we can better leverage every innovation and every success story, helping spread the image of Swinerton as a company that people want to work with and that employees want to work for—in all the markets and geographies that we serve.

Swinerton has some powerful opportunities for growth ahead. We have expanded our geographies. We have expanded our markets. We have expanded our services. We have created new business lines and new opportunities all across the company. All of these avenues have set us up for an incredible future, and it’s imperative that we capitalize in all of those places in order to help our company succeed.

Why did Swinerton add the new shade of blue to the logo?
Swinerton’s new Future Blue is a secondary identity color that was chosen because it’s a modern color that pairs well with the additional colors in Swinerton’s palette—including the historic blue and orange as well as the new colors that are part of the Swinerton brand. And that’s important to note: the classic Swinerton blue and orange are staying in our brand materials in many different ways. That isn’t changing.

Our creative experts tried to think holistically about how Swinerton’s brand colors work together, and we determined that in order to move the brand forward, we needed something that fit in with the classic blue and orange, but also pushed Swinerton into a new territory. We want the brand and the logo to represent where we’re going as a company, and that’s in a slightly different place than where we used to be.

Who can I contact for more information on the brand?
For more on Swinerton’s new brand, feel free to contact brand@swinerton.com

I’m a Swinerton employee. Where can I learn more about the brand?
Employees can visit SwinNet for a comprehensive list of FAQs about the brand.

Colors

The Swinerton color palette builds on our heritage while still recognizing our innovative and entrepreneurial spirit.

Click here to download color swatches & one-page style sheet

Primary color:
Heritage Blue (Used in logo)

pms 295 C
cmyk 100, 75, 20, 40
rgb 0, 53, 97
hex #003561

Our primary color, Heritage Blue is the foundation of our palette providing a solid strong foundation.

Secondary color:
Swinerton Orange

pms 1655 C
cmyk 0, 65, 100, 0
rgb 244, 121, 32
hex #F47920

Our secondary color, Swinerton Orange keeps safety at the forefront and our accent colors provide a pop of color that is fresh and modern.

Swinerton White

cmyk 0, 0, 0, 0
rgb 255, 255, 255
hex #FFFFFF

Accent

cmyk 100, 45, 15, 0
rgb 0, 119, 172
hex #0077AC

Accent

cmyk 100, 0, 25, 10
rgb 0, 157, 180
hex #009DB4

Accent

cmyk 0, 0, 0, 50
rgb 148, 148, 148
hex #949494

cmyk 70, 25, 8, 0
rgb 68, 156, 201

cmyk 75, 0, 20, 8
rgb 0, 174, 192

cmyk 0, 0, 0, 35
rgb 177, 179, 182

Future Blue (Used in logo)
pms 2169 C
cmyk 50, 10, 5, 0
rgb 120, 190, 223

cmyk 60, 0, 15, 0
rgb 82, 198, 216

Platinum Grey (Used in logo)
pms Cool Gray 4 C
cmyk 0, 0, 0, 25
rgb 200, 200, 200

cmyk 30, 2, 0, 0
rgb 172, 219, 246

cmyk 40, 0, 10, 0
rgb 146, 214, 227

cmyk 0, 0, 0, 15
rgb 220, 221, 222

Typography

Our typeface is Din 2014 which is a modern industrious sans serif.
It is both straightforward and human without being harsh or stark.