What is a Brand?
A company’s brand is made up of all the elements that you consider when you think of that company: their logo, their customer service, the way they treat and train employees, their packaging, advertising, and marketing, and the quality of their products and services. A successful corporate brand aligns the company’s strategic vision, organizational culture, and external perception to help themselves stand out in the marketplace.
Why Renovate the Swinerton Brand?
As Swinerton has grown and changed, it’s now critical to focus on making sure our company is known in the marketplace for every single thing that we do. We’re one of the premier builders in the nation, but we’re also so much more than that, and we’re focused on positioning ourselves for the long term. With a refreshed, modern brand, we believe that we can better leverage every innovation and every success story, helping spread the image of Swinerton as a company that people want to work with and that employees want to work for—in all the markets and geographies that we serve.
Swinerton has some powerful opportunities for growth ahead. We have expanded our geographies. We have expanded our markets. We have expanded our services. We have created new business lines and new opportunities all across the company. All of these avenues have set us up for an incredible future, and it’s imperative that we capitalize in all of those places in order to help our company succeed.
Why did Swinerton add the new shade of blue to the logo?
Swinerton’s new Future Blue is a secondary identity color that was chosen because it’s a modern color that pairs well with the additional colors in Swinerton’s palette—including the historic blue and orange as well as the new colors that are part of the Swinerton brand. And that’s important to note: the classic Swinerton blue and orange are staying in our brand materials in many different ways. That isn’t changing.
Our creative experts tried to think holistically about how Swinerton’s brand colors work together, and we determined that in order to move the brand forward, we needed something that fit in with the classic blue and orange, but also pushed Swinerton into a new territory. We want the brand and the logo to represent where we’re going as a company, and that’s in a slightly different place than where we used to be.
Who can I contact for more information on the brand?
For more on Swinerton’s new brand, feel free to contact firstname.lastname@example.org
I’m a Swinerton employee. Where can I learn more about the brand?
Employees can visit SwinNet for a comprehensive list of FAQs about the brand.